Social media platforms like Instagram and Facebook have changed how people interact online and socially. 43% of global shoppers research products via social networks before they purchase.
Therefore, it is critical to your business success that you include social media within your website design.
Choosing the right platform for your business is also important as social media users’ needs change over time to suit their lifestyle and work life balance.
Once you have chosen your preferred social media platform it is important that it is updated regularly with your marketing message. Each post should contain video or images to promote the product or service with an obvious call to action for users to purchase or enquire online.
Posts shared on your social media can also be published on your website where all visitors to your website can view the service or offer without having to have a social media account. Posts published on your website can also be shared by visitors to your website.
At INWEB we can help advise on how best to integrate your social media platform within your website design.
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Categorised in: Neurolink
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